Commuters who frequent Jalan Sultan Ismail in Kuala Lumpur would be familiar with the name Hap Seng Star. It is where one would go to purchase a Mercedes-Benz vehicle in the city centre. First opened way back in 2004, the showroom has gotten an injection of RM3.5 million for refurbishment to include a space for a Mercedes-Benz lifestyle boutique.
Sitting on a 29,300-square-feet of prime-estate, the Hap Seng Star Kuala Lumpur Autohaus occupies four stories, including the basement, in Menara Hap Seng. Upon entry at Ground Level, the customer will be greeted with Mercedes-Benz merchandise that can cover one from head to toe, and beyond, with the Three-Pointed Star.
On Level 2, a private lounge is available for customers to look down on the traffic of people and vehicles running the rat race. AMG models are also displayed on Level 2. A well-stocked cafe is placed on Level 3, the same floor where Mercedes-Benz vehicles are shown, and deals made. New owners can pick up their new Mercedes-Benz vehicle in Basement 1, where the 2,000-square-feet delivery bay is located.
The Hap Seng Star Kuala Lumpur Autohaus is just one of 11 locations where Hap Seng practices their trade. To date, Hap Seng has invested over RM300 million across all their showrooms to enhance customer touch-points.