Renault hasn’t had the best time these past few years. If you want to know why, Google a certain gentleman named Carlos Ghosn. However, amidst the Renault-Nissan-Mitsubishi Alliance’s corporate turmoil, Renault has managed to emerge as one of the world’s leading EV manufacturers. The French marque has embarked on a five-year strategy to reinvent itself for the future of sustainable motoring, known as ‘Renaulution’.
Revolving around the Renault 5 Prototype, this chic, compact city car took one of Renault’s timeless designs and dressed it up for a full-electric future. Renault aims to be a clean and sustainable energy provider through its research and development of electrified and hydrogen-based solutions. Their goal is to offer the greenest mix of vehicles in Europe by 2025 and amplify the development of cutting-edge technologies and new business opportunities. These new business opportunities deviate a fair bit from Renault’s car manufacturing expertise ranging from technology, services and clean energy.
As part of its transition to become a clean energy brand, Renault has invented E-TECH, a hybrid propulsion technology drawing on its F1 and EV experience. With over 150 patents, E-TECH is shaping up to propel Renault as a leader in the hybrid market, with two dedicated platforms: CMF-EV and CMF B-EV. With this repositioned line-up, Renault aims to launch 14 new models by 2025, half of which will have electric propulsion. Not just resting on ‘Common Module Family’ platform which was designed explicitly for passenger EV’s, Renault will also focus on providing end-to-end hydrogen solutions for light commercial vehicles (LCV).
Renault intends its transformation to be holistic rather than atomistic, creating a digital network rather than just vehicles, which is why ‘Renaulution’ also focuses on technology and connectivity. ‘Software République’, Renault’s very own digital ecosystem is dedicated to software, data, cybersecurity and microelectronics. This integrated network allows Renault to develop expertise in key technology areas, employing big data to equip its future vehicle with next-generation artificial intelligence and cyber-security systems.
Utilising the enhancements in technology, Renault aspires to be a provider of the best connectivity and high-tech services embedded in vehicles, essentially becoming the Apple of the car world. In 2022, Renault is scheduled to introduce My Link, an all-new infotainment system with built-in Google services, a first for the mass market.
These interconnected systems will fuel Renault’s line-up with enhanced connected services provides value for its customers. Simultaneously, the new system will amplify the development of cutting-edge technologies and new business opportunities. An example of this already in action is their Re-Factory in France, specialising in reconditioning over 100,000 used cars annually and repurposing diesel LCV’s to run on biogas or as pure EV’s.
The ‘Renaulution’ concept is an interesting insight into the bigger picture of the automotive industry and its direction. Now more than ever, car manufacturers can’t just sell cars anymore. To remain relevant in an ever digitalised society, they have to fabricate a lifestyle, providing added intangible value to their customer’s lives together with their own unique twist on brand identity.