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Volvo’s Latest Showroom Takes You Into Virtual Reality

Of course, they have real cars for you to see and touch, and doing it in virtual reality is just as cool


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Volvo’s Latest Showroom Takes You Into Virtual Reality

Sime Darby Swedish Auto is Volvo Malaysia’s newest place that you can go buy Scandinavian cars in a Scandinavian-esque showroom. Located within Sime Darby’s multi-branded car ‘village’ in Ara Damansara, called Sime Darby Motor City, this Volvo 3S centre is packed with state-of-the-art features and customer-comfort facilities.

But, let’s forget that you can drive into the centre's air-conditioned service bay to have your car checked. And you don’t need an appointment just to have your vehicle looked at. You also don’t need to remind yourself that this centre does away with single-use paper (like brochures and price lists) to advanced its eco-goals. 

This Volvo showroom lets you experience a Volvo without actually touching the vehicle. You can try out its loading capacity, change the colour of the car instantly and try out its active safety features. It’s all done in virtual reality, powered by Unity, created to make you feel as if you’re someplace else. 

If you want to check out Volvo’s latest address, head to Sime Darby Motor City in Ara Damansara. It’s worth the trip when you’re in the market for one.




 


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