It's the golden age of non-television television.
Astro announced Astro GO
on Friday, a reworking of their mobile streaming service Astro on the Go and it is strategically being marketed to take on millenials and the aging workforce who live on multiple screens at once.
More than just a glorified copy, Astro GO leans heavily on its paid-TV roots and offers features that aren't available to other OTT streaming services.
For the first time ever,
non-Astro customers can preview Astro GO and users will have access to some of the channels on the app for free.
Along with the revamp, existing Astro customers
are also granted a free preview
of the service from 1 April to 31 May 2017 that includes all
of the exclusive channels on Astro GO and on demand content – except for Pay Per View and Premium ala carte sports matches.
All you have to do as an Astro subscriber is link your ID to the app and watch it. Right now three new exclusive channels
that have been introduced, i.e., Comedy Central, K-Plus
(for Korean drama lovers), and ANIPLUS.
Yes, now on to the comparison:
Future improvements to the app include: allowing four
concurrent devices to stream at once using one Astro login and a casting feature for users to cast their programmes from a handheld device to a casting-ready TV or screen without the need for a cable. Improvements are also going to be made to supplement their sports package called Sports Control. You will soon be able to playback, zoom in and out via the multi angled-camera, access to fixtures, video highlights, news, player rankings and league tables all from the app.
Astro GO is now available on the App Store and the Google Play store. Alternatively, you can also start viewing content at www.astrogo.com.