From smartphones to tablets to home smart speakers, one would assume that Apple would grow its portfolio by releasing more lifestyle products such as a TV or a fridge, for example.
Well, you got half of that correct: Apple will indeed be launching more lifestyle products, but it won't be a TV.
One more thing...
The world's most valuable tech company
is reportedly all set to release their very own car.
Yup, that's not a typo.
According to tech site 9to5Mac
, Apple's plans to launch a self-driving electric car is well underway as they are looking to sign a partnership deal with Korean carmaker Hyundai.
Just like the not-so-secret secrecy surrounding the launch of some of its iPhones, Apple's plans were leaked out by a Hyundai spokesperson last week.
“We understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor.
"As the discussion is at its early stage, nothing has been decided,” the spokesperson was quoted as saying
Korean website Korea IT News
added a little fuel to the fire, reporting that both Apple and Hyundai are aiming to reach an agreement by March 2021.
If all goes according to plan, production of the autonomous electric vehicle, codenamed Titan, could start as soon as 2024.
The companies plan to produce 100,000 vehicles that year, before reaching an annual capacity of 400,000.
Can Apple do it?
While the timeline is really short, Korea IT News
claims that "a beta version of the Apple Car could begin testing next year".
To expedite the process, Apple has reportedly been poaching former Tesla executives
to work on the Apple Car.
Rumours of Apple releasing its own electric car started circulating in 2014, when Apple CEO Tim Cook reportedly green-lighted the project and handed it over to Apple's Vice President Steve Zadesky, a former Ford engineer.
The rumours picked up steam in June 2019 when Apple acquired autonomous vehicle startup company Drive.ai.
2024 is just four years away, so it'll be interesting to see if Apple is indeed making a self-driving electric car.