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We Loaf It: Massimo Launches New, Limited Edition Artisanal Bread Loaf

Absolutely loaf it!


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We Loaf It: Massimo Launches New, Limited Edition Artisanal Bread Loaf
How many of you are like us, who can't live without bread? 

Bread lovers have no problem eating a few slices of bread for breakfast, lunch or dinner, or even as a tea-time snack.

If you love bread as much as we do, we have some good news for you.

Powered by barley

The Italian Baker Sdn. Bhd., makers of Massimo breads and baked goods, has just created and introduced an artisanal multigrain loaf.

Made with a nutritious blend of premium Canadian barley, flaxseed, chia seed, sunflower seed and black sesame, a single loaf of the bread is packed with vitamins and minerals.

Available for a limited time only, the Seeded Multigrain with Barley artisanal loaf from Massimo offers a refined balance between its soft, dense breads and deliciously crunchy grains.


According to Jeremy Goon, chairman of The Italian Baker Sdn. Bhd., the artisanal sandwich loaf serves up a winning combination of Massimo's fine bread-making tradition and the unique taste and well-researched functional food benefits of barley.

Barley, according to Goon, is a fiber-rich superfood that is high in antioxidant-rich tocotrienols and cholesterol-busting beta-glucans.

Regular consumption of barley as part of a healthy diet has been shown to aid in boosting the immune system, weight management, improving digestion and gut health, lowering cholesterol, reducing the risk of heart disease, and protecting against diabetes. 

Made based on research


On top of that, the Massimo team also collected and analysed relevant consumer data and key learnings from the first Malaysian Movement Control Order (MCO 1.0) as well as from various Malaysian health statistics, including the National Health and Morbidity (NHMS) 2019.

The Massimo Seeded Multigrain with Barley loaf was then developed to cultivate healthier eating habits while continuing to satiate the cravings and palate of Malaysians.

The artisanal Massimo Seeded Multigrain with Barley loaf (360g), which is an ideal choice for sandwiches, toast or simply on its own, is available at most retailers at RM4.90 for a limited time only. 

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