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Say What? Font On Billboard Makes Ad Sound Unintentionally Gross

Font is very important guys!


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Say What? Font On Billboard Makes Ad Sound Unintentionally Gross
Twitter/@FadzilahMamat

Probably not what it means.


A graphic designer would tell you that all the elements of an image are important, down to the spacing and the font.

This is a perfect example of that.

Umm, what?

A billboard along the PLUS Highway has become a 'butt' of all jokes recently due to its font choice.

Twitter user @FadzilahMamat recently shared a photo of the billboard that gave out a message it probably didn't intend to.

The coffee advertisement, which was supposed to say “Aroma panggang yang memikat” (a seductive roasted aroma) now reads "Aroma punggung (butt) yang memikat”, no thanks to the font.

Yeah, we don't want our coffee to smell like butt, thanks.

Check out the billboard below:
 
Of course, netizens were quick to point out the unfortunate design:
 
But hey, like they say; bad publicity is still publicity.

At least the billboard is doing its job, right?

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