The Fisheries Development Authority of Malaysia (LKIM) wants you to consume more fish by reducing the prices of fresh and frozen fish products.
The ‘Jom Makan Ikan
’ programme launched on Sunday at Saujana Utama, Sungai Buloh offered discounts between 20 to 50 per cent off the normal market price of fish straight from the sea.
This initiative was part of a joint effort between LKIM, the National Fishermen Association (NFA) and Selangor Fishermen Association to help reduce the cost of living by offering fish products directly to the consumers without going through middlemen, as reported by New Straits Times
The programme will be implemented in the Klang Valley first to test out how effective it can be, before rolling out to the other states.
LKIM urged all grocery cooperatives in the country to get their fresh seafood supply directly from NFA to reduce costs and subsequently sell to consumers at affordable prices, as reported by New Straits Times
Chairman of LKIM, Datuk Seri Irmohizam Ibrahim reportedly said he hoped the government would consider the following factors in the upcoming Budget 2018 to help the fisheries sector: increasing the fishermen’s livelihood allowance to 75 years, efforts to eliminate middlemen and increase frozen fish supply, and incentives for fishermen in the form of house repairs.
So, let's start digging out all your favourite fish and seafood dish recipes and head to the wet market!