If you own a Ferrari, do you think its fair to do whatever you like with it, including displaying your shoes on the luxury car, taking a photo of it and posting the images online?
If you think it sounds harmless, then hear this.
German fashion designer Philipp Plein posted images of his sneakers on the hood of his own Ferrari early last month, but apparently the supercar brand didn’t like what they saw.
According to The Verge
, Plein, in a series of Instagram posts, claimed that Ferrari is threatening to sue him because of the images.
Apparantly, Ferrari’s letter to Plein said that his behaviour “tarnishes the reputation of Ferrari’s brands and causes Ferrari further material damage.”
The letter further said Plein is using Ferrari’s trademarks for the “promotional purposes” of increasing his own brand and products’ visibility.
Here's a photo of the letter, in case anyone out there thinks Plein is making all this up:
In response to the letter, Plein said the letter is "plain blackmailing" and has asked his followers to send photos of his shoes placed on top of their luxury cars because he wants this to be "a fight for the rights to post anything on our private social media accounts".
However, the report quoting another report in The Fashion Law
, said Ferrari could have a strong case as the holder of a registered trademark in Italy has the right to prevent third parties from using identical or similar trademarks for identical or similar products or services.
So, the next time you plan on putting your pair of Asadis on top of your Perodua Bezza just for an Instagram post, just remember that they could sue you, 'kay?